Web hosting can provide you with an email account
No one can deny from the importance of emails either you are a businessman or a simple home user, emails are the most important and frequently used communication medium. For home users free email hosting services are available and they can use them free of cost, although these free email services are also available for businessman but the use of free email service put a bad impression on your customers.
For a businessman, the best email address is on his/her business name. There are lots of hosting companies are working which provides you services of domain registration and business email hosting. The overall cost of dedicated email server is not more than $30 dollars per year. You will get complete help from your web hosting during sign up and configuration of your email account.
Start a weekly or monthly newsletter
Start a weekly newsletter in order to increase your trust to your customers. You can use this email address to keep in touch with your customers. You can send sales letters, promotional materials, and other ads related to your company. The best promotion is through newsletters, they are helpful in cross selling but remember that do not bombard your customers with ads and respect their email privacy.
Use email as a troubleshooting tool
An email address on your business name will helps you to troubleshoot your customers problems and also helps you to reduce phone cost. For phone support you need a person who is available 24 hours on line and reply to your customers. But through emails you can your self reply to your customers about their problems and can solve their problems more efficiently.